Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

ICTWEB306 Mapping and Delivery Guide
Develop web presence using social media

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency ICTWEB306 - Develop web presence using social media
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring and using different types of social networking tools and applications to increase web presence.It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environmentsNo licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

required hardware and its components

online resources

social media tools and applications that may be used to develop web presence through social media.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Prepare to use social media tools and applications
  • Establish social media requirements according to business specifications
  • Identify and analyse characteristics of social media platforms, tools and applications
  • Identify issues associated with social media tools and applications according to organisational guidelines and policies
  • Compare and discuss purpose and effect of social media platforms, tools and applications with required personnel
  • Compare and review tools and features of different social media platforms, tools and applications
       
Element: Set up and use social media tools and applications
  • Identify social media tools and applications according to business specifications
  • Initiate and configure preferred social media tools and applications for use
  • Establish social media interface, using text and file content
  • Set up accounts for required users according to organisational procedures
  • Initiate social networking interaction and confirm security of collaboration
  • Link social media and web presence and create content as required
       
Element: Review use of social media tools and application in developing web presence
  • Test and evaluate tools and applications according to organisational procedures
  • Test and fix errors and confirm website security according to organisational procedures
  • Determine whether use of social media tools is effective in developing web presence according to results
  • Review social media work and apply required changes according to organisational procedures
  • Confirm work performed with required personnel
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop social networking presence and upload and link at least three different file types using social media platforms, tools and applications.

In the course of the above, the candidate must:

evaluate use of social media tools and application and action required changes

confirm security of social media interactions according to cyber security procedures and protocols

seek review from required personnel.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

basic technical terminology in relation to social networking, social media applications and tools

basic methods of uploading images, text files, portable document format (PDF) files, audio files, video files and linking associated files

features and functions of social media applications

import and export software functions

different types of social media tools and applications, benefits and issues associated with their use

tagging process and facilitating collaborative folksonomy

social media applications

organisational procedures applicable to developing web presence through social media

cyber security procedures and protocols.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Establish social media requirements according to business specifications 
Identify and analyse characteristics of social media platforms, tools and applications 
Identify issues associated with social media tools and applications according to organisational guidelines and policies 
Compare and discuss purpose and effect of social media platforms, tools and applications with required personnel 
Compare and review tools and features of different social media platforms, tools and applications 
Identify social media tools and applications according to business specifications 
Initiate and configure preferred social media tools and applications for use 
Establish social media interface, using text and file content 
Set up accounts for required users according to organisational procedures 
Initiate social networking interaction and confirm security of collaboration 
Link social media and web presence and create content as required 
Test and evaluate tools and applications according to organisational procedures 
Test and fix errors and confirm website security according to organisational procedures 
Determine whether use of social media tools is effective in developing web presence according to results 
Review social media work and apply required changes according to organisational procedures 
Confirm work performed with required personnel 

Forms

Assessment Cover Sheet

ICTWEB306 - Develop web presence using social media
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

ICTWEB306 - Develop web presence using social media

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: